How to make video with AI: the short version
To make a video with AI, filming is replaced by generation: frames are generated, speech is synthesised, music is selected, editing is automated. For business these videos are made in batches rather than one at a time, because platform feeds need a constant stream of publications.
Making videos with AI removes the main limit of traditional production: being tied to one shoot day and one finished clip. Instead of one location and one crew, output is set by production capacity.
Steps: from brief to publishing
The cycle repeats from batch to batch, and each step answers its own question: what we shoot without shooting, how we hook the viewer, where we publish and what worked.
- brief: product, market, languages and geos, platforms, volume, tone and topics to avoid
- script: hook, structure and call to action for the niche and language
- frame generation instead of filming
- voiceover and music: speech is synthesised, tracks are created in-house
- subtitles and editing for the platform's format
- versions by geo and language, publishing and a metrics report
AI models against a film crew
Filming is limited by the location, the people, the light and the time: one shift yields a handful of finished videos. AI video needs no physical set, so volume is set by production capacity rather than by shoot duration, up to thousands of videos a day.
| Parameter | A film shift | AI video |
|---|---|---|
| Volume per cycle | a few videos | from 100 videos a month |
| Location and actors | Required | Not required |
| Revisions | A new shoot | Regenerating frames |
| Scaling | Gets linearly more expensive | Grows with production capacity |
| Speed of the first batch | Weeks | 5-7 days |
What videos you can make with AI
AI models handle mass formats well: vertical videos for Shorts, Reels and TikTok, videos for geo seeding, and daily episodes of a YouTube channel. Handcrafted videos use AI models too, but every frame is reviewed by a person: automation covers frame production, not the decision on how it is delivered.
What to prepare before you start
For mass videos, a product, a market and platforms are enough. If a vendor makes the video with AI, all material including the rights goes to the client rather than staying with the contractor.