Why one video does not work across several geos
Re-uploading the same file gets no new impressions: the platform recognises the duplicate and gives it no test audience. So a video that took off in one country cannot be scaled by simply re-uploading it, not to a neighbouring market, not to another platform, not to a second account.
Paid targeting solves this with money: impressions are bought for each geo separately. The combination of versioning and mass posting solves it with volume: instead of one video, a batch of versions enters the feeds, and each one passes the platform's check as new material.
Large-scale video versioning: what changes in a copy
One source yields ×100 copies and more per run. This is not a re-encoded file with a different hash but a rebuilt video: each version has its own first frame, pace, captions and delivery, and each geo gets its own language for voiceover and on-screen text.
How many copies you get depends on the length of the video and the number of geos. The mechanics are covered in more detail in the section on versioning on a production line.
- frames and scene order: the opening and the editing rhythm change
- language: voiceover and captions for the market, not machine-translated subtitles
- platform: length, safe zones and captions for TikTok, Reels and Shorts separately
- hash and metadata: every copy is a separate file for the platform
Mass posting on TikTok, Reels and Shorts: how copies get reach
Finished versions are published from different accounts split by geo and language. Every publication gets a test audience from the algorithm, and if the video holds the viewer, impressions expand. Reach adds up from many such tests rather than from one bet.
Mass posting on TikTok, Reels and Shorts runs in parallel: one batch covers three platforms, and the report shows where the video holds viewers better.
- accounts are split by geo, language and topic
- publications are spread over time, each with its own entry point
- metrics are collected for every publication
- the versions with the best retention go into the next batch
What you get
A batch of copies for each geo, a publishing schedule and a report on every one of them. The source stays yours, and rights to the produced versions are handed over with the material.
| Stage | Input | Output |
|---|---|---|
| Versioning | Source video, list of geos and languages | ×100 copies and more for platforms, geos and languages |
| Mass posting | Ready-made videos | Publications on a schedule from different accounts |
| Reporting | Publications | Metrics for each publication |
Launch timeline
The first copies come 3-5 days after the source is delivered. If the videos already exist, mass posting starts within 2-4 days.
If there are no videos, our AI video production for business makes them: videos made with AI or vertical video ads for the feed, after which the batch goes straight into versioning.
How the cost is counted
We count in views: $2.40 CPM (≈ $0.0024 per view) is the ceiling rate, with production and publishing already inside that price. The exact quote comes after the brief: it depends on the number of geos, languages and platforms and on publishing volume.
- a source video, or a brief to produce one
- the list of geos and languages
- platforms: TikTok, Reels, Shorts
- the publishing volume you want