Animated video production for business

What an animated business video is

Animation brings characters and objects to life: it has a hero, a temper, acting. Graphics in motion brings information to life: diagrams, numbers, captions, transitions between meanings. Business usually needs the second: on-screen text is read faster than speech, and movement holds attention on terms, plans and stages.

The explainer: structure of the video

The structure is fixed: problem, solution, how it works, proof, action. The script is written for the voice: text first, then the storyboard, one frame per unit of meaning. If a line cannot be drawn, it is surplus.

• problem: what is wrong without the product
• solution: what exactly changes
• how it works: steps, diagram, order
• proof: a number, a case, a demonstration
• action: one, at the end

Video infographics: numbers you can see

Data becomes movement: bars grow, lines extend, a map lights up regions, percentages fill a circle. Three rules: one thought per screen, an honest scale, and a number on screen for at least two seconds. When everything moves at once the viewer does not know where to look, so there is exactly as much movement as it takes to point attention.

How the work runs

Script changes are cheap, changes in finished animation are expensive: the timing of a whole scene shifts. So the text is signed off before the first movement on screen.

• brief: who we explain to and where it will run
• script for the voice with timing per line
• storyboard: frame, action, text
• style frames: palette, typeface, line weight
• animation by scene, voiceover, music, mix
• master and versions per placement

Where animation is not needed

When the product sells on emotion. When there is a real character and a face is stronger than any diagram. When the video plays in the background and nobody reads on-screen text. In short vertical formats dense infographics turn into flicker: a close up and a single caption work better there.

Animation and cartoon: where the line sits

Here we explain and advertise: explainer, infographics, animated ads. A story-driven cartoon with a recurring character and a series is a separate cartoon production page. When scenes need precise acting and a review of every frame, that is handcrafted video. A stream of short versions for testing is AI video production.

Price, timelines and versions

A video up to 90 seconds costs from $394 with about a week of turnaround: script, storyboard, style frames, animation, voiceover and music. Complex 3D scenes and long explainers are quoted separately. Mass versions of the same video with other headlines, numbers or colours are cut from the finished project and run as a stream, up to $2.47 per 1,000 views.