Cartoon production on order

Who orders a cartoon, and why

A camera does not solve everything. Detergent in action is easy to shoot in a kitchen; a conversation between two molecules inside a washing machine is not. A cartoon covers three cases: showing something that does not exist in the real world, explaining a complex idea through a simple story, and creating a character that can carry a series.

Three genres: advertising, explainer, series

An advertising cartoon is a short story with the product at the centre: the hero hits a problem, the product resolves it, 15-60 seconds. An explainer runs two to four minutes with a step-by-step argument: how the service works, what a plan includes, what happens next for the client. A series runs episodes with recurring characters and a fixed look, watched by people who already know the hero.

• advertising: 15-60 seconds, product at the centre
• explainer: steps and terms
• series: one story per episode, the hero returns

Look and character: what gets fixed

The look is set with references and a description of the period, not with a genre label: late-eighties line work, heavy shadows, a cold palette, film grain works better than beautiful anime. The character is fixed with a reference sheet: face in three angles, wardrobe, hair, a signature pose. Neighbouring shots are compared on five signs: face, hair, wardrobe, proportions, palette.

What AI does and what people do

The model generates frames, holds the chosen manner, builds a rough animatic, synthesizes the voice and fits articulation. People write the script, build the storyboard, keep the reference sheet, select takes and accept frame by frame: articulation, hands, packaging text, brand compliance. Without that the character drifts between scenes and the story stops making sense.

How an order runs

The first step is the brief: the task, the audience, the length, where it will run, whether a character and brand colours exist, and what must never appear.

• brief and product material
• script and quote: the number of scenes becomes visible
• storyboard and a style test with the character signed off
• production scene by scene with intermediate reviews
• delivery: 16:9, 9:16, silent and subtitled versions

Series and seasons

A series is priced per episode, and the schedule stretches accordingly. Characters and the look are built once, so the following episodes come faster per episode. If the hero has to appear regularly, the format is designed for a channel from the start: consistent titles, intro and pacing, described on the AI YouTube channel page.

Cartoon, animation and handcrafted video

An explainer and an animated ad without a plot live on the animated video page. Work where every frame is reviewed and one movement takes up to a hundred generations is handcrafted video. A stream of short versions for placements and testing is AI video production. Story cartoons stay here: 90s look, anime, a brand tale, a series with a recurring character.